Thursday, June 14, 2012

Marlboro Man - is an ALEC-er

couldn't help myself.  Maybe some of you remember the Marlboro man.

Found this:

Altria's main brands, Marlboro, represents four of every 10 cigarettes bought and smoked in the US, Reynolds has an impressive stable of brands to offer.

Unfortunately, Altria has been bombarded with criticism recently after it made a decision to continue supporting the American Legislative Exchange Council (ALEC), a group which allows key figures in large corporations to have an input on state law and legal matters. Altria has come under fire because of its involvement in the ALEC, which is thought to be responsible for passing the gun law in the state of Florida which led to the shooting of Trayvon Martin earlier this year. Considering that Altria has to pay dues on an annual basis to remain a part of the ALEC, and that other key companies such as PepsiCo (NYSE: PEP) have withdrawn from the ALEC after it because the subject of severe criticism, Altria's decision to remain a member of the group may not benefit the company's public image. Whatever Altria's motivations for being a member of the ALEC, Altria needs to consider how its associations with the group will impact upon its consumer and public relations.

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