Well out of the mouth of the CEO who led the pack:
From Think Progress
CEO: Pressuring Workers To Back Romney Is Like Telling Kids To ‘Eat Your Spinach’ | Billionaire CEO David Siegel, who runs a timeshare empire, threatened to fire employees if President Obama is reelected in November, saying in an email, “the economy doesn’t currently pose a threat to your job. What does threaten your job however, is another 4 years of the same Presidential administration.” In explaining himself to the New York Times, Siegel compares his employees to children who need parental guidance and don’t know what’s good for them: “I really wanted them to know how I felt four more years under President Obama was going to affect them. It would be no different from telling your children: ‘Eat your spinach. It’s good for you.’
Doesn't matter if you are a PhD or a trained technician.
They don't see you as a professional adult.
They see you as THEIR children.
Go eat your Romney spinach folks!
The boss/father/patriarch said so.